To promote the re-release of the McCrispy sandwich in Sweden, burger giant McDonald’s commissioned a piece of classical music based around the crunch made when consumers eat the chicken sandwich. Six-week campaign “The Crunch” was produced by Nord DDB, aiming to convey that the sandwich is “crispier than ever” and becoming a permanent addition to…
CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That’s one of the big takeaways from Boathouse’s third edition of its “CEO Study on Marketing and the CMO.” The study provides insights from 150…
Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Consumer care brand Essity, owner of Libresse, Bodyform, Tena and Knix, has bucked this trend alongside Omnicom-owned creative agency AMV BBDO, with…
It was my first “real” vacation since the pandemic. On the morning of day three, I got a text from the CMO of a client of mine for the past thirteen years. My only client, in fact. I managed a team of 120 people who were the brand’s digital AOR. “Can u talk tomorrow morning?”…
WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once–the explosion of nonalcoholic beverages and the American cannabis boom. The brand has dubbed its 2024 effort “Dank January,” saying it aims to highjack the month-long temperance…
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini. During the conversation, Rittmeier…