A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they’d like to put some data behind their opinions. In a new campaign from independent agency Erich & Kallman, the colleagues test their “best coffee” hypothesis with a bizarre control group. Three words: mutant lab rats. Adding to a…
A+E is making ad sales adjustments. Top line Today, A+E Networks announced it’s realigning its ad sales team, adding new team members to strategically bolster its digital, multiplatform and data-driven capabilities. Between the lines With the changes, Toby Byrne joins the company as evp, national ad sales, along with four new vps: April Denn, Jeff…
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country’s most recognizable brands. To mark the start of its 75th U.S. anniversary celebration plans, the brand has released a teaser for this year’s Super Bowl campaign,…
Page Six, the celebrity and gossip arm of the New York Post, has spent a year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its video content. The project is the latest in a series of efforts undertaken by the Post to position Page Six…
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis…
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced economies. However, the chief executive of the World Federation of Advertisers (WFA), Stephan Loerke, says that marketers are excited…