Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business. Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with…
The live-stream platform Twitch quietly ended a series of multi-year partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on its platform–Complex in 2020, Rolling Stone in 2021 and Vice in 2022–as part of a…
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade. The survey, which gleans responses…
In the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning to integrate it into their processes. While we have already seen some potential revolutions come about, there are endless options for what it could unlock. AI really is the new internet. In today’s episode of…
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he’d given up “smoke,” only to reveal that he was partnering with Solo Stove to promote…
Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor, communal end-of-day tippling. Beer me, indeed. With just weeks until Super Bowl 58, Liquid Death previews a parade of cliches…