NBCUniversal is front and center for upfronts. Top line Today, NBCU announced it would once again kick off TV upfronts with a presentation at Radio City Music Hall on Monday, May 13. The company also announced its fourth annual One24 tech conference will take place on Wednesday, March 20, at 30 Rock’s Studio 8H, home…
The Budweiser Clydesdale horse team has been an integral part of the brand’s Super Bowl presence for decades, and this year will mark the majestic animals’ 46th Big Game appearance. A 30-second in-game spot, “Old-School Delivery” opens on a snowy mountain town, panning into a community bar where the power goes out. A delivery driver…
Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election later this year. But both sets of cuts share a variety of strategic explanations, particularly retrenching to core competencies in order to focus on content that drives…
Growing up in Oakland, Calif., Kaitlynn Hong watched her mother balance her career as an accountant with her passion for painting. So when she arrived in New York to intern at Mastercard in 2019, she already had a template for working a day job while maintaining her side hustle as a makeup artist. “I’m deeply…
Over the past few Super Bowl games, there have been some brand stunts that have cut through the other 50 Big Game ads and have made the industry insanely jealous (damn you, floating QR code). However, traditional storytelling continues to make a powerful impact as well. So, as this year’s Super Bowl creative starts to…
Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora’s hopeful ad focuses on the emotional transformation that love can bring. Airing ahead of Valentine’s Day, Teleflora’s “Believe in Love” urges couples to think about how love has…