To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn Book Lens places a person’s face on a Polaroid-style photo inside the infamous grudge tome from the Mean Girls films, alongside their name and…
In this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and head of marketing and interim vp of sustainability Jessica Padula. During the conversation, they discuss Nespresso’s unwavering commitment to sustainability, the collaboration between the CEO and the head of marketing, and the brand’s…
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal’s streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock’s success, but experts say those…
In this week’s episode, host Cathy Hackl is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI. Between the Consumer Electronic Show and Davos World…
In the endless U.S. debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. From tech early adopters like Buffer and Basecamp to the United Auto Workers in September, a shorter week has been touted by many as not only a solution to burnout but the natural…
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated “Shot on iPhone” campaign. A 30-second Instagram Reel, set to the track “Pose” by Gajate featuring Poe Leos, shows off the iPhone 15’s ability to turn any photo into a portrait. Photographer Evan Kafka took pictures of…