B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses. Challenges–such as subscription models, high-price-point products, no discounting, extended sales cycles and multiple conversion events–have expedited the need to reconsider how affiliate can be effective for B2B…
The older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its global lead creative agency. The agency originally worked with Haagen-Dazs in the 1990s, creating its first risque TV advertising…
MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be “the only U.S. marathon designed for women, by women.” The inaugural Every Woman’s Marathon is the brand’s biggest experiential activation to date. The race will…
Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant its flag in the rapidly expanding world of midlife, a subsection…
No one left the cake out in the rain, but just as illogically, someone launched a projectile from a slingshot–inside the house, of all places–causing a chain reaction that destroyed a chocolate confection meant for a kid named Norah. Ordering a triple-layer replacement sets off a new flurry of activity, at a local bakery, followed…
Celebrating a promotion by going out to dinner is so 2023, according to Expedia’s annual Unpack report of travel trends for the coming year. The report, compiled using data from Expedia, Hotels.com and Vrbo, found that people are commemorating big life events by taking trips rather than saving their jet-setting for traditional vacations. And the…