Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success comes down to its strategy of aligning incentives with its consumers, creating a win-win situation for all parties involved in transactions. This has been…
One common misconception in business-to-business markets is that a great product guarantees success. While it’s true that an exceptional product, technology or customer experience can rapidly build your brand in the market’s consciousness, it doesn’t necessarily guarantee it. The real game-changer? The brand behind your product. Recent studies, including the Liquid x Avasta Challenger Index,…
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell’s media account last year, B Corp’s certifying body B Lab Global has confirmed to ADWEEK. The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties…
Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence after taking the reins in 2021. Baxter is leaving the company to return to Australia for “family reasons.” De Bonis previously served as…
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners. Lipsman reflects on the significant transformation he has witnessed…
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob Gronkowski joshing one another while pigging out on chicken wings. As Super Bowl marketing goes (it’s actually pre-Super Bowl marketing:…