This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising, like measurement, spurring marketers to look at transaction data and attention metrics, and critique alternative forms of media. “There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still…
It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58. But the executive who spearheaded the food-themed “Prop Bites” program said it “felt like the right connection” between two companies with…
Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for the full financial year. The agency network, which owns Saatchi & Saatchi, Leo Burnett, Sapient, Epsilon and Starcom, made $14.276 million (13.099 million euros) during the last financial year,…
FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. Fogaca will officially begin his tenure at the end of February, reporting directly to…
New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million donation from the Norman R. Rales and Ruth Rales Foundation, resulting in new funding totaling $200 million. The 30-second spot is a new…
Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese’s, using over-the-top sight gags to tease a “big change” to its beloved product. The company won’t specify what that “big change” is just yet, but the creative from independent agency Erich & Kallman aims to make…