Adweek’s first-ever Adweek X summit brought together industry leaders from across the country to Los Angeles for a jam-packed event all about the importance of breaking down silos and working with their teams. The summit also included the official reveal of Meta x Adweek’s Creatorverse Exchange, as well as a fireside chat featuring CJ Johnson…
Any place Guy Fieri takes his brand is Flavortown, but even big partners like Pepsi realize that Las Vegas holds that title more often than most. Before he became a culinary celebrity, Fieri was a student at the University of Nevada, Las Vegas, pursuing a degree in hotel management. Although he never ended up running…
Taking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year. Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public…
Dove hasn’t been a part of the Super Bowl for 14 years, but now the brand is returning to the Big Game thanks to an effort with Nike to promote body confidence in girls and keep them playing the sports they love. The 30-second spot will premiere during the first quarter of football’s biggest night….
During the fourth quarter of this year, advertisers had to act more flexibly, as the uncertain macroeconomic environment made reaching revenue goals more challenging, according to post-mortem conversations with several ad buyers. Reflecting this cautious landscape, ad prices were down this year on Meta and Google, after already dipping in 2022. CPMs (cost per thousand…
As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers’ expectations for the technology in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data. How Zipcar’s Gen AI Campaign Drove Brand…