Doctor Who, the longest-running action-adventure television series in the world, turned 60 in November. And, true to form after all of those years traveling in space and time, it’s only just beginning. The quintessentially British show, produced by BBC Studios, has begun a partnership with Disney that is already taking the show’s brand and commercial…
The social publisher NowThis, whose trending news and entertainment videos often go viral on social platforms, has hired media veteran Sharon Mussalli as its chief executive officer–its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by Accelerate Change, a nonprofit media company whose portfolio…
Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in campaign creative, ethics and attribution. After devising the coalition in the summer of this year, followed by eight weeks signing up 130 member companies, including HP,…
Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that’s coming into its own. This year’s roster of…
When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency global co-president Craig Millon, using a physical activation to develop a flagship product speaks to the potential for experiential to become more…
Here’s an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that’s not cathartic enough, hurl a razor-sharp chef’s knife at a target while Gordon Ramsay’s disembodied voice supplies…