Instagram has made public the number of times a post is shared–a metric that previously brands and creators could only see on the platform’s backend–indicating the growing importance of sharing as a success metric. Adweek and several other sources noticed the metric appearing alongside the paper plane share icon earlier this year, with one source…
In Meta Quest’s virtual reality roleplaying game, Asgard’s Wrath 2, trickster god Loki causes chaos by opening portals around the world. Agency BBDO used that plot to guide the game’s launch campaign, shocking attendees of The Game Awards Dec. 7 by constructing a 300-square-foot portal ripped into the Los Angeles skyline. Founded in 2014, The…
A brutalist landmark that stretches 40 stories into the Ohio sky, One Nationwide Plaza–Columbus’ largest office building–dominates the view from nearly everywhere downtown. And while the steel and limestone facade has changed little since the building opened in 1978, things inside have changed a lot. That’s especially been the case since the pandemic, specifically on…
Celebrities, they’re just like us. They have embarrassing moments, struggle with self-doubt at pool parties and rage against fruit flies. Uber Eats brings to life the hilarious inner monologues that may occur while ordering out. Created by agency Special US, the videos focus on different celebrities considering their delivery options-to comic effect. The actors who…
At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface–yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let’s examine how Instacart moved beyond its core business to set itself…
Like all good businesses, this one started in a garage. In the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan…