As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…
From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn’t just inching up year over year; they’re shattering records at a rapid clip. New legislation is emerging in response, with the Securities and Exchange Commission (SEC) proposing rules around mandatory emissions reporting for companies and…
With artificial intelligence making swift advancements every day, the metaverse–recently presumed “dead” in the industry–is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek’s NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques. Thanks to its blockchain-driven campaign…
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get…
Advertisers’ fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus–when Elon Musk assumed control of X in late October 2022–never fully represented all brands. Like other platform boycotts, there’s a gap between what brands say and the channels they choose to run ads on. Market…
It’s a classic festive story: Rather than hating his boss, A Christmas Carol’s Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he’ll find joy in the holiday season. Apple’s annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a…