If a business is looking for growth, it helps to define that term before chasing it. Do you want a whole lot of new customers who’ll drive traffic and head count, but may only buy your product once? Or do you simply want people who know and love your products to feel comfortable buying more…
It’s perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a more optimistic year ahead. According to Serviceplan Group’s fifth annual CMO Barometer, which questioned 767 marketing decision-makers across 11 countries and was produced alongside the University of…
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, we visited The Mars Agency to discuss knowing…
When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like “best credit cards,” but also on more unsavory sites, according to research from ad-tech research outfit Adalytics. These websites featured copyrighted and pornographic content, as well as sites for Iranian…
On this episode of Brave Commerce, Mizkan America’s president and COO Diego Palmieri and head of connected commerce Neha Mallik join hosts Rachel Tipograph and Sarah Hofstetter to talk about the CPG giant’s strategic approach to staying ahead in a dynamic market. The conversation starts with Palmieri sharing insights into his two-decade career at SC…
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White House report, HBCUs have produced approximately 40% of all Black engineers, 50% of all Black lawyers, 70% of Black doctors and 80% of Black judges….