To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court ceremony originally…
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The jingle campaign includes sponsored content from influencers including Savanah Moss, Charli D’Amelio and others, as well as an augmented reality Snapchat Lens inspired…
McNugget Buddies, a collection of McDonald’s Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin Frost Box launches in the U.S. and select global markets on Dec. 11, along with a TV commercial from lead creative agency Wieden+Kennedy…
When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women’s workwear collection in March, items began selling out in less than 36 hours. The success inspired the brand and Wieden+Kennedy New York to expand on the partnership, with a campaign aiming to break barriers for women in…
It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…
Technology is at the heart of innovation. That’s the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek’s fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and…