Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. But unlike traditional affiliate models, where retailers like…
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….
Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees–the kind who stay with an organization to grow their careers. No one at marketing and creative agencies uses the term “middle managers.” However, the director-level creatives and account leads who occupy the layers between executives and…
Elon Musk’s “Go f*ck yourselves” statement to advertisers leaving X has been defended by the social media platform’s chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: “Today, Elon Musk gave…
Over 200 private businesses–including major brands like Google, LVMH, Mastercard, Microsoft and Unilever–will have a presence at this year’s 28th annual United Nations climate summit, which kicks off today in Dubai. But after climate activists criticized Coca-Cola’s sponsorship last year, many household names have chosen to keep a lower profile at the event–participating in panels…
In this week’s episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and discusses Lego teasing a Fortnite collab. Hackl and Kebler discuss game data in games like Fortnite and user tools. Hackl and…