To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec. 1. The…
On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape. As the conversation begins, Crecca reflects on how his diverse roles across various organizational functions contributed to his ability to lead commerce through turbulent…
Keke “Keep a Bag” Palmer is back–and spreading pure love for Black-owned businesses with Google and U.S. Black Chambers in a video that may inspire an equal amount of dancing and shopping. Playing her natural role of advocate, spokesperson, fashionista and all-around entertainer, the multi-hyphenated entrepreneur and former Adweek cover star appears in the latest…
Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market. The platform noted that the Super Bowl is the unofficial start of home selling season, making it…
Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI companies are only beginning to consider the climate impact of their products. While some applications of the tech could support agencies’ sustainability goals, developing and using generative AI tools requires massive amounts of energy which, in turn, generates climate-warming greenhouse…
While there’s always some debate about how early to start decorating for Christmas, British supermarket Tesco is encouraging consumers to embrace the festive spirit well before Dec. 25. The ad, titled “Become More Christmas” and created by agency BBH London, follows a dad who visits Tesco on a routine trip and is excited to see…